Scoble loves to expound the benefits of all the shit storm of time wasting websites. linkedin-jaiku-facebook-myspace-mahawtf-bbq-twitter. The very paradigm that they shift hasn’t even been commented on (in fact, they are all merely heavy fat context TAGS on what would be sane MEEBO conversations.
Search
- Type ‘badger’ in google.com
- Type ‘badger’ in ratemybadger.com
- Type ‘badger’ on some.book.mar.kin.gsit.e
- Type ‘badger’ on flickr.com
Now, I just pulled together ways of searching without context. Let’s do it again
- badgers on buybadger.com
- badgers on buymammals.com
- badgers on buystuff.com
- badgers on froogle.com
What we see here is specialisation. A badger only site, perhaps, which searches one site. This site might not even specialise in badgers, but the point is, one site, one price, one delivery / stock level.
buymammals.com might show badgers from various badger specialist or badger resellers. buystuff.com might show results from buymammals.com and buybadgers.com and buy lesbianalbinobadgers.com (rated #1932 in Alexa, because badger surfers use IE FTW!).
badgers on froogle.com might show results from 100-badger-sex-wholesale-cailis.spammer.com, but might also show results from buybadger, buy mammals, buystuff and lesbianalbinobadgers.com.
Fat Fuck (Watermelons….. mmmm)
The man-tits of tech himself balks at letting technology help you search, and likes to reinvent the wheel and call it web2.0 and proclaim that social bookmarking (oops! that is so web.147.alpha.pre.nightly.build) saves the day.
We can stack search, slice it, narrow it. Hey, add some semantics, we can shape it into a ripe watermelon, warm it up a bit, cut a hole in it and have our dirty little way with it.
How do I search? Well, let’s look
Google. Google alerts, some.soc.ia.l site, google site:digg.com badgers, stumble, asking people.
Recently, I use social bookmarks to find recommended sites. and digg.com, and stumble. And asking people. Recommendations, along with the ability to build and rely on ‘trust’ statistics of others, let’s us have confidence in results.
But! Lookout humans, attack of the robots!
I am sick of linkfucking little blogger shits creating the second wave of google fucks. Namely, hacking sitemaps, removing dates from blog posts, and generally giving google the impression that their 5 year old diatribe on domestic badger dancing rituals is important to me. Maybe it is, but fuck if I will admit it. ‘Bloggers’ in their ‘deathstart’ ‘blogosphere’are continually trying (as one sentient mass) to subvert the googles.
BUT. Google alerts are the best thing since that scene in Wild Things where you pray they will both get their tits out. You can search for something today, and let google send you little emails when it finds it. I like to think that google uses cheap child labor to scour pages of results, looking for new pages, and then typing each email to me manually, that it why I have 20 active google alerts neatly filtering into my gmail.
Unfortunately its all automated, or at least that is what they are sticking with.
Search isn’t being defined by the new shitstorm / wave of hyperactive little petulant webapps, but the apps are starting to unlock the very founding principles of the web circa 1998. Digg.com hasn’t done this yet!
Shock and AWE
Surprisingly as agile as existing web development is, digg.com is a prime example that you still need a basic grasp of development fundamentals. It seems that a lightweight foundation can have bite-your-ass consequences later, as the 4 months of comment and search turmoil attests to.
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